Market assessment and income
From local government trading services, to NHS competition and charity commercial arms, there is no part of the social sector that is not looking at income generation to boost the limited resources available for delivery.
Our offering
We can help you to determine quickly and decisively if there are potential untapped or unmaximised income generation opportunities for your organisation, and most importantly to help determine what would need to be in place for you to take advantage of them. Trading or selling services into the sector can have big rewards, but it is not a quick win and needs the right people, environment and planning to be a success rather than yet another distraction for already stretched management teams.
"Kate is incredibly articulate. She has the ability to distill complex issues into easy to understand and focused headlines. This has been more than useful in a health social enterprise where clinicians talk endlessly about complexities. We value her enabling critique that cuts to the essentials."
Alison Hopkins, Chief Executive, Accelerate CIC
Our approach
We will help you to:
- Quickly appraise the market, identify demand, key competitors, strengths and opportunities and the size of the prize
- Understand your offer, your current capability to compete in the market and the resources and risks associated with launching or expanding an income stream
- Identify your key drivers – are you wholly income focused, or do other factors such as social value, reputation, and quality play a part? We will then support you to understand the best business model to ensure the right balance of risk and reward from launching or expanding an income stream
- Make difficult, decisions in a structured and straightforward way –around what to do with existing services that are struggling to remain competitive or cover costs – the kinds of services that may have been already discussed to death internally with no resolution.